How Video Production Pricing Works

video production pricingProfessional video production is a highly customizable product. Just like you can order a car with stock features, but also order another one with enhanced performance and high-tech components, video too can take many shapes and sizes. Sometimes bells and whistles are justified where other times they’re just fluff whose ROI you’ll never see. The pricing structure for a non-event or live streaming video is broken down into three major components:

  • Pre-Production: Storyboarding, concept development, script-writing, and optional third-party services like talent or animation.

  • Production: Filming of your content with appropriate crew and equipment.

  • Post-Production: Editing of your content and creation of optional graphics and/or animation. Revisions to an initial edit are routine to the process.

Cost Controls to Consider

Click through the toggles below to learn about video production logistics and the different types of design elements that create production value.

  • Crew Requirements: Smaller crews or larger crews? Our average crew size is between 2-4 in order to maintain efficiency and ensure proper filming of content. That number can change depending on the nuances of your specific production or the production value you want to achieve in the case of event coverage or live streaming.

  • Location(s): The backdrop(s) of your video makes a huge difference in production quality. There can also be considerations to make in terms of filming logistics that fully justify the use of a third-party studio or themed location. Multiple-location shoots versus a single location are a cost-control to consider as well.

  • Graphics and Animation: There are three types of graphics that can be used in video, with still graphics being the simplest and least expensive, followed by motion graphics which are basically an animated version of still graphics, and then 3D animation which can open up a wealth of possibilities for presenting content but is the most expensive and time-consuming of the three.

  • Production Equipment: There are tiers of cameras, much like in other types of electronics, that can produce a noticeably better picture quality than the one below it. If you’re partial to having your content filmed on cinema-grade cameras (the kind movies and TV-shows are shot on), we can provide those options upon request.

  • Third-Party Talent: Refers to anyone a part of the production that isn’t you or our crew. This includes actors, voice actors, makeup artists, and other professionals that play a role in production. We do not upcharge for use of third-party talent in our productions and provide 100% transparency in their fees as requested.

Average Video Costs

For a single, 1-3 minute video with common design elements such as background music, basic on-screen graphics, an animated logo reveal, and both the primary and secondary types of custom footage capture, you can expect to pay between $2,000 – $5,000 on average. This fee covers consultation, production, and editing with the assumption of at least one or two minor revisions to the initial edit. We are all about educating our clients. Upon request, our estimates can break down costs and provide line-items for optional services that would enhance the quality of your video. Such add-ons can include third party talent, makeup services, use of a studio location, aerial coverage from our licensed drone pilot, additional production days, and more.

This short video will summarize our thought-process when it comes to multimedia project pricing, especially video. The more upfront information about your project you can provide when contacting our team, the faster we can provide an estimate.

What Else About Pricing?

Still not sure what your video will cost? You can visit this link for a more comprehensive list of factors that affect production costs. The simplest approach however may be to simply link us video(s) already on the internet that demonstrate design elements you want in your own production. Especially if planning an event video, be sure you have the basic logistics determined such as where the event is, when it’s taking place, etc. If wanting to live stream an event or meeting, visit our live streaming page and fill out the specific contact form for those type of requests while reading over the information we have there.

We’re here to help you figure things out and be as transparent as possible during the estimate process. Contact us at 214-733-7370 to speak with Devin Connelly by phone or use the contact form to send a general inquiry.

Ready to Get Started with Our Multimedia Services?

Speak with a producer about the specific service you're interested in, and we'll schedule an appointment as soon as possible. Call 214-733-7370 for immediate service.
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