A producer doesn’t necessarily have a be a video production expert, though that helps. More importantly, a producer just needs to be a subject matter expert. Let’s say we’re doing a training video on how to plant vegetables. Obviously we here at Ethos Media don’t have green thumbs, so the producer needs to ensure that either the script is written accurately or that both the right questions are asked and the proper answers are given by anyone on camera. They can also review visuals to ensure content is captured properly to reinforce the dialogue.
We can assist with writing scripts, storyboarding, and all the aspects of pre-production that pertain to a video, but we’ll still always need a subject matter expert to function as a producer.