The question often asked when contacting a Dallas video production company is how to make the video effective and produce an ROI. The process should actually begin BEFORE you contact us. What we mean is that an understanding of how your current and potential customers find out about you must be obtained. Do they browse Google, social media, or blogs? What are their demographics and are there any common characteristics associated with them? Are they excited by more bells and whistles or would they prefer a more straight-forward approach when being informed about a product or service?
If you come prepared with this information, we can begin to conceptualize your video accordingly and let that filter down into the decisions we make from visuals we film to the creative elements we use in post. If you’re lacking a fundamental understanding of your target market, it’s best to start acquiring the information from your existing customers about how they found you, what was important to them when choosing you, etc. This will help build on your existing marketing, rather than detracting from it or confusing your target market.
I’ve worked with Ethos media for a few years now for an annual corporate video shoot. They help scout locations in our price range and coordinate with the venue, which is a big help. The shoot team is always professional, friendly and easy to work with. Ethos handles everything from the teleprompter to editing and producing the videos. They’re responsive when we want to make changes. It’s a no-brainer to use Ethos every year because they do such a great job every time. One less thing to worry about!
-Emily Nguyen, Insurance Technologies Corporation
Nothing but praise for Devin and the team at Ethos Media. We presented them with a challenging request – helping us record and edit a few software training videos on tight budget and tighter deadline. Ethos completely surpassed our expectations, providing us with a cost-friendly proposal and an aggressive timeline for production and revisions. We ended up with some really excellent videos that made a fantastic positive impression on our clients, and we are very much looking forward to working with Ethos Media on future initiatives. Definitely give them a call!
-Matt Walker, Vinli
If you have video needs within your organization, but don’t quite have the resources and time to do it – I encourage you to use Ethos Media. They are detailed oriented folks, who are uber talented with video cameras and editing! We have completed our second big project with them and they have been able to recreate our vision into video! I really appreciate the collaboration we have on each of our projects and genuinely nice people to do business with.
-Cecelia Jones, Little Elm ISD