An example of how we ourselves use YouTube to market our videos. Note how the videos are titled with what we believe someone will type into Google to find what we do, without knowing that we exist. The screen capture was taken from page 1 results.
The Case for Using YouTube to Market Your Video Content
YouTube has a significant user-base, billions of people to be exact. Why it is that anyone would neglect hosting their content on such a platform is a bit perplexing, though it certainly is not perfect. The influx of ads both before, during, and after the actual video content has scared many people off and over to platforms like Vimeo. While there is certainly nothing at all wrong with Vimeo, getting the desired features out of it does entail a fee by which the removal of ads becomes possible. If you’re prepared to pay that fee as the host of video content, knock yourself out. However, you should still consider having a YouTube channel active regardless for the following reasons:
Google owns YouTube, which means that YouTube videos can be indexable by Google and appear in organic search results. If you’re relying on any amount of SEO for your website to bring in new customers, you should have a YouTube channel. Even if you don’t decide to embed videos on to your site from YouTube, having your videos uploaded to the platform with an SEO-friendly title, description, keywords, and other settings configured, opens up the opportunity for new people to find you organically. This means you can be found by people searching for what you do, without knowing that you already exist.
While having interactable buttons/hotlinks embedded into your video is not necessarily an exclusive feature of YouTube, it is easy to establish on it. These links can quickly and easily enable viewers to watch other videos that you’ve created while they’re captivated by your initial content. It’s not terribly difficult to set this up, so let us know if this is part of your plan for video marketing. We’ll help you take the necessary steps.
YouTube has a very intuitive system for creating closed captions that follow your video’s spoken dialogue. Caption files can be created in subrip text (.SRT) format, making them transferable to other platforms, most notably social media platforms. We use their system when creating caption files ourselves and can easily show you the ropes on it over a screen-shared conference call.
Again, not an exclusive feature to YouTube, but the platform does provide numerous ways you can brand a channel both through written and graphical content. This creates opportunities to immerse people in an experience of which your videos are at the heart of. It can also provide viewers easy ways to follow up with you or to provide supplementary information.
Do We Practice What We Preach?
As a matter of fact, we do! You can visit the Ethos Media YouTube Channel right now and explore our playlists, About Us section, and watch our featured video consisting of our 2020 demo reel at the time of creating this blog post. While some of our videos feature titles and description concurrent with the video’s content, many of them are SEO-optimized so that they can be found organically by people searching for the type of video they are. Using YouTube to market your video content is a smart decision, even if you opt for other platforms to embed from on your website.