Top 5 Reasons for Using an Actor or Spokesperson
In 2023, before we discuss the top five reasons for using an actor or spokesperson, it’s important to recognize that there are other types of third-party talent that can also fall into the same category when it comes to video production staff. Voice actors, dancers/choreographers, makeup artists, are all industry professionals generally not directly employed by a production company but nonetheless serve as valuable contractors. Often times, they are represented by a talent agency that can sometimes add on additional fees or stipulations for their use but overall tend to provide a higher caliber of individual to be involved in your video.
Our goal in this post to make sure your video is well-served, and hiring the right talent to represent you can absolutely be a game-changer in the 2023 marketing landscape.
Top Five Reasons for Using an Actor or Spokesperson
Third-party talent does cost money, but so does time and a poor delivery on a commercial meant to be your first impression to a potential customer. Time you spend preparing for a video shoot, not doing your daily routine, and excess retakes to make a delivery just right are factors to consider when hiring a polished and professional individual to perform on camera. You could also consider the cost of a ruined video if an employee or executive representing your company all of the sudden are no longer employed later on. Our network of professionals have spent years developing their respective crafts and can perform under the spotlight better than non-professionals and in less time.
You may know your business but certain types of professionals such as actors and voice actors know how to make it look good. It’s important to consider that your physical appearance or demographic profile might not be suited for making a sales pitch to your viewing audience. In another example, a softer, more light-hearted voice may appeal to certain demographics over a strong and authoritative demeanor. For those pushing diversity as part of their corporate culture, your representative should reflect that. When working with Ethos Media, we’ll discuss these aspects of video production with you to determine who is the right choice for presenting your video’s dialogue.
As mentioned earlier, while hiring internally for on-screen talent may save money initially, companies run the risk of having to scrap a commercial or re-shoot it if the featured individual later goes on to leave the company or is fired. Hiring talent from outside your company ensures longevity of a commercial production. Hiring a spokesperson, if acquired from a talent agency, usually entails a duration for the commercial to run before royalty payments may be assessed. You can also look at a “buyout” option, which grants perpetual use of the individual in the video produced.
Business owners may find themselves in an industry where their expertise is certainly not in question, but their personality may not be suitable for connecting with a target market. Advertising can sometimes require scenes that are out of the ordinary for a business owner or employee to effectively perform. The right professional can sing, dance, talk in a different accent, and perform a wide range of tasks that are more convincing to your viewing audience than an employee. Remember that the video you produce to market your business may be the first impression you have on a potential client.
The late Billy Mays had developed a reputation for being a fun, energetic, and effective pitchman. Viewing audiences knew that whatever he decided to represent was a product that not only worked but that he would cut them a double or triple offer on. Also think about professional athletes or actors that associate themselves with a brand and the fan base they bring with them. Picking an individual recognized in one industry can carry over a new market with them that your product or service might not otherwise effectively reach.
Our Use of Third-Party Talent
Take advantage of our extensive network of third party professionals by hiring us for your video production. Our producers can screen individuals and make recommendations for your consideration based on pricing, availability, appearance, and a variety of other factors.
We can also handle the negotiation with talent agencies, casting directors, or other individuals involved in the transaction, if necessary. Our goal will be to simplify the process as much as possible while maintaining favorable terms for talent release.
