How Video Production Pricing Works

Professional Video Production PricingProfessional video production is a highly customizable product. Just like you can order a car with stock features, but also order another one with enhanced performance and high-tech components, video too can take many shapes and sizes. Sometimes bells and whistles are justified where other times they’re just fluff whose ROI you’ll never see. The pricing structure for a non-event or live streaming video is broken down into three major components:

  • Pre-Production: Storyboarding, concept development, script-writing, and optional third-party services like talent or animation.

  • Production: Filming of your content with appropriate crew and equipment.

  • Post-Production: Editing of your content and creation of optional graphics and/or animation. Revisions to an initial edit are routine to the process.

Cost Controls to Consider

Our goal is first and foremost to ensure we get your job done correctly, the first time. Re-shoots and missed opportunities with content can often be costly, way more so than what it takes to do videos and other media correctly the first time. We’ve broken down some of the basic considerations we make when determining cost.

  • Crew Requirements: While some shoots can be done solo or with a small crew, it’s not always the best approach. Multi-tasking can lead to mistakes or not enough attention paid to content in the case of interview-based shoots. We will always inform you of the recommended crew compliment and what their specific roles will be.

  • Location(s): The backdrop(s) of your video makes a huge difference in production quality. Video shoots can either be done at your location of choice or in a studio  setting. We can also browse services like Peerspace in order to find a suitable natural backdrop that average from $50 – $125/hour. Alternatively, green screen video is still very much a viable option for certain types of productions. Watch this example of a green screen production.

  • Graphics and Animation: There are three types of graphics that can be used in video, with still graphics being the simplest and least expensive, followed by motion graphics which are basically an animated version of still graphics, and then 3D animation which can open up a wealth of possibilities for presenting content but is the most expensive and time-consuming of the three. Watch this video to learn more. Also, ask us about taking advantage of more affordable alternatives utilizing pre-made and royalty-free animation templates.

  • Third-Party Talent: Refers to anyone a part of the production that isn’t you or our crew. This includes actors, voice actors, makeup artists, and other professionals that play a role in production. We do not upcharge for use of third-party talent in our productions and provide 100% transparency in their fees as requested. There are pros and cons to enlisting professionals in these areas, so be sure to inquire for more information and take advantage of the wealth of pros available in the Dallas and Fort Worth area.

Average Video Costs

For professional video production pricing, we can offer a “good”, “better”, and “best” level of production quality and explain the details of all three during consultation. Our fees generally cover consultation, production, and editing with the assumption of at least one or two minor revisions to the initial edit. We are all about educating our clients. Upon request, our estimates can break down costs and provide line-items for optional services that would enhance the quality of your video. Such add-ons can include third party talent, makeup services, use of a studio location, aerial coverage from our licensed drone pilot, additional production days, and more. If interested in pricing for more comprehensive live event production and/or live streaming, please contact us for a consultation. 

This short video will summarize our thought-process when it comes to multimedia project pricing, especially video. The more upfront information about your project you can provide when contacting our team, the faster we can provide an estimate.

What Else About Pricing?

The simplest approach to a fast quote when contacting us often is to link us any video(s) already on the internet that demonstrate design elements you want in your own production. If you really want to do your homework, visit this link for a more comprehensive list of factors that affect production costs on our end.

We’re here to help you figure things out and be as transparent as possible during the estimate process. Contact us at 214-733-7370 to speak with Devin Connelly by phone or use the contact form to send a general inquiry.

Ready to Get Started with Our Multimedia Services?

Speak with a producer about the specific service you're interested in, and we'll schedule an appointment as soon as possible. Call 214-733-7370 for immediate service.
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