This blog posts is aimed at the individual that wants to produce a video for their business but has never been interviewed on camera before. Our goal is to make you look and sound as good as possible, so to that end, we want you to look over this advice to better prepare yourself for what to expect both from us and from yourself. So to learn how to prepare for video interviews, continue reading below.
Know What to Wear
Among the first things to prepare for a video interview is actually what you wear. An issue common with any camera called “Moiré pattern” is caused by the camera sensor unable to render the pixel details of very fine patterns that can be present within clothing. Fine stripes or similar patterns can wind up overlapping in unnatural ways producing a very distracting effect. It’s important to note that even footage filmed on the best cameras can still have this effect produced when the video is played back on smaller screens, say someone’s mobile device for example. The solution is to wear solid color clothing and one that contrasts nicely with the planned backdrop. If the backdrop is intended to be brighter, wear dark, and vice versa. Also, if audio is meant to be captured via a wireless lavalier microphone, be sure to wear something with buttons or a slit where the mic can be positioned optimally at mid-chest level.
Teleprompter is a great tool that will alleviate the need to memorize your script and help maintain consistency in dialogue over multiple takes. The consistency is particularly important if the need to splice content from two different takes ever arises during editing. I should point out that teleprompter is frequently used by all levels of speaking professionals, so definitely don’t feel the need to power through a video without it. The pros vastly outweigh any cons. It is entirely possible that you will still making speaking mistakes even with teleprompter, but in those situations, we simply back up a few lines and allow you to continue on with minimal downtime. You should still practice reading your script to yourself prior to the shoot so you can develop your cadence, get comfortable with hand gestures, and other practices designed to make you appear more natural on camera. You may also hear where something doesn’t sound right when spoken aloud that you may not have caught on paper.
Room Tone and What To Know About It
If you go through our videos with spoken dialogue, you’ll seldom hear any background noise, and it’s not simply concealed by the presence of background music either. What we do at the end of each individual recording is record anywhere from 10-20 seconds of “room tone” or only any background noise present in the room. This means you and everyone else will have to be both silent and still during that time, so the microphone only picks up noise produced by HVAC, white noise generators, passing traffic outside the building, active electronics, or other noise sources. There is seldom such thing as a truly quiet room and recording a sample of any background noise allows our filters to more accurately identify and remove it from the rest of the audio during editing. Recording room tone is an essential process for getting quality audio, so please prepare for those brief moments throughout your recording session.
Some More Basics
Smile frequently, unless the tone of the video is meant to be serious or solemn. Sound excited to present the content you are discussing. If energy is not present within you, it will definitely be noticed on camera.
Maintain good posture whenever possible. Body language is no less important on video than it is in person.
Generally speaking, shorter answers to questions we prompt you with are better. An ideal length of an answer to a question about your subject matter is 12-25 seconds. Remember that with most videos, you don’t have a captive audience, so getting to the point faster and more concisely is always better.
Don’t get frustrated. If you’re not a trained speaker, you WILL make mistakes on camera. It’s a skill to present on camera just like anything else, but if you let yourself get frustrated, it will come across on camera.
When finishing your thought or an answers, don’t immediately look away from wherever you were facing. Often times we need a second or two of footage after the final word is spoken in order to make a clean edit, so discipline yourself not to immediately look away.
Restate any question in the beginning part of your answer. For example, if I ask you your name, don’t just say your name. Restate the question by saying “My name is [fill in the blank]”. Providing context to whatever you’re talking about is generally a good idea since most videos are composed of breaks in the dialogue that are spliced together during editing.