What exactly are we referring to as “lifestyle video marketing” when it comes to commercial production? Simply put, it’s a slice of life demonstration of what it’s like for your customers when they use your product or service. You may have heard that people buy into the “why” you do something instead of the “what” you do, and this type of video caters to that idea.
Obviously, these commercials feature happy people with demonstrations of key selling points for your product or service and subconsciously transports the viewing audience into their shoes. As long as people can visualize the end-goal, or the light at the end of whatever tunnel their in, they’re more likely to gain a better understanding of the value your product or service brings.
If you’re ready to get started with these types of video productions, continue reading below.