It’s not a guarantee to figure out how to make marketing videos work, so if you came here expecting the magic bullet, you may be disappointed. As we’ve referred to them in the past, videos are tools that must be used in the right place, at the right time, and in the right manner just like a hammer or chainsaw. However, the good news is that there are plenty of easy things you can do that are 100% within your control to make sure a marketing video you put out has a good chance of generating a ROI. Part of these things are on you, and some of them are on us as the video production company. Let’s discuss what these controls are by breaking it down into the pre-production or planning phase, production or filming and editing phase, and post-delivery phase where the video(s) are turned over to you.