
How to Get the Best Video Testimonial Content
In this blog post we’re going to advise you how to get the best video testimonial content out of your interviewees, whether they’re customers, employees, or executives. Invariably, we work with clients that like to have someone on their own team conduct interviews themselves because of reasons like established rapport or perhaps they’re better suited to ask questions specific to their subject matter. Whatever the case, our advice here applies to just about any interview situation. So follow along to start with the basics of video interviewing.
An Important Step
An important step you take well before the cameras are rolling is to pre-interview your interviewee(s). In essence, ask them the questions you want to ask and jot down their answers. This way, you can take the time to review them and figure out what you do or don’t want on the actual recording. You can also send those responses to our team for a review from the perspective of a professional video producer. Moreover, if the interviewees know in advance what you want to ask them, they’re likely to give either better responses or at least better refine what they said last time.