Online Marketing with Professional Video

Title should contain both your name, for identification purposes but also a generic way of describing your product or service. What would someone type into Google to find you, without knowing that you already exist? That should be the fundamental question you ask yourself for every section when optimizing your video. 

The description should also have generic ways to describe what you do and/or offer. In other words, since we are a video production company, we describe ourselves as such or perhaps as a videographer, as opposed to just “Ethos Media”. Your description should also have relevant links to your website and social media, your service area (if that matters), as well as anything else that’s important for viewers to know.

A well-designed thumbnail just gives a good first impression to viewers and may be the key to getting a click on YouTube search results versus your competition listed next to you.

If you have more than one video, you should definitely be building out playlists that are also labeled with search engine optimization in mind, just like a video’s individual title and description. We do a lot of event videography, for example, so we have an event videography playlist with relevant content.

If your video is not going on YouTube Kids, and it’s highly likely it isn’t, be sure to check “No, it’s not made for kids”. We’re guessing you’re not uploading NSFW content either, so you don’t need to restrict viewership to 18 or older. Paid promotion is if you have a separate sponsor for your video that you specifically call out via graphics and/or verbally. If you’re uploading a marketing video, chances are it’s all about you, so there’s no need to check the “Paid Promotion” box.

Altered content refers to AI-generated images within your video that, as the description points out, alters people or places to appear to be real when their depiction actually is not. If you’re not using generative AI, and you frankly shouldn’t be, you can confidently check “no” on this.

The keyword section is a place where you can stuff the heck out of the box with keywords relevant to what your video is showcasing including, but not limited to, what it actually is, what it sounds like, where you’re located, related keywords, etc.

You can also state, in the “video location” section, where your business is located so that you’re more likely to show up in local search results when someone types in the city name.

Your primary video should be “featured” on your social media profile, or pinned, so that it always becomes the first thing that anyone sees when visiting your page. Pay special attention to what you write in the first two sentences as that may be the only thing a potential viewer reads when deciding whether or not to click on your video.

A good description that contains links is key. Links make it so that viewers following up with you is convenient and easy. So platforms like Facebook also provide you with the opportunity to add a call-to-action button as well or additional links that appear at the end of your video. Take advantage of that! Note: If your video is not boosted or paid to expand its reach, you should plan on posting it, with a unique description each time, on a routine basis. Un-boosted posts only get shown to a portion of your viewing audience each time.

You can also add additional media including photos or other videos to appear along side your primary video. If you had us create multiple videos that are related but cover different topics, it’s not a bad idea to post them together. If there are other pages you can tag in your post, that only goes toward increasing the post’s organic reach.

On this page, you can give your video a title, which makes it searchable on your profile page and helps viewers better understand what they’re looking at when browsing through the video section of your profile. As mentioned previously, you can also add tags, if appropriate, add captions (which we can produce for you), and change the thumbnail image. A good thumbnail image is important on social media profiles just like on YouTube.