Dallas Podcast Recording
Looking to launch your new podcast to the internet? Let us help you not only audio record it but make your Dallas podcast recording into video as well. Video can help you reach a wider audience by expanding your platform base and adding a visual element to help connect to your audience. Additionally, video provides an avenue to get organically listed on search engines. Our services can not only include the recording and editing of your material but also consultation on content, publishing strategies, and the other ways to market your content to your target audience. Our 10+ year experience in professional video production will help ensure your content has a professional look and sound.
Should You Launch a Podcast?
Successful podcasting begins with an understanding of how your target market consumes content. Podcasts are typically long-form content, basically something that’s not consumed in a matter of seconds or few short minutes like a commercial is. If you’ve reached the conclusion that long-form content like a podcast will be effective, expanding your reach through both audio AND video is essential. If you’re not prepared to do both, your podcast’s reach will be severely limited.
Furthermore, you should develop a plan to market your content through SEO, press releases, paid advertising, social media, and more…all of which we can help you with through our partnership with Bullpen Marketing. Podcasts released without some sort of marketing plan will have difficulty taking off in a timely manner or potentially at all.
We believe it is absolutely essential to have an engaging host(s), as the human element of a successful podcast simply cannot be overstated. Anyone can present your content, but an engaging host will provide the hook needed to both attract and retain an audience.
In closing, a successful podcast will have content that is highly nuanced, many implications or applications in its industry, or plays into aspects of political, social, or economic matters applicable to the general public.
Podcast Sample 1
Launching in 2023, the Homeless In America Podcast tackles the issue of homelessness, how best to help your community, and shares stories from all sides of the topic. Ethos Media has recorded the entire first season of this podcast in both video and audio format, all in one recording day. We’re working with Metro Relief on website creation, social media promotion, and more, in addition to the video recording services.
Podcast Sample 2
Using our Sony camera system, we recorded an episode of Metro Icon‘s podcast in McKinney, TX. Hosted by Shawn Kay “The Showman”, this episode dives into the world of locally-based touring comedians.
Podcast Sample 3
Sample podcast content showcasing the Blackmagic Studio Camera 4K Pro models with a multi-camera edit. Our standard setup includes three cameras which can be live edited and even live streamed upon request. The location for the filming was Maker’s Gym in Frisco, TX.
Why Is Video and Multi-Camera Important?
Video podcasting will simply expand the number of platforms by which your podcast is accessible. Platforms like YouTube can make your content Google-searchable thereby increasing the chances of expanding your audience through organic means. The added visual element through visual will furthermore make your content more likely to be seen on social media platforms. So if you’ve determined that video needs to be a thing, you want to make sure it looks good right from the first impression. This is where our multi-camera system comes into play. The changing shot, professional lighting, and live-editing system will give you great looking results with fast turnaround. Yes, it is actually possible to get some good, affordable, and fast. Contact us for details!
How We Can Help
Aside from the actual production and editing of your podcast content, we can help by pairing you up with a producer that will first seek to understand the nuances of your subject material. The producer can recommend particular content release strategies, help draft reusable dialogue like for your intro and outro, facilitate the production of complementary media like a behind-the-scenes video, and also demonstrate SEO strategy like what we employ on our site. Once your content is published, we’ll help promote it on our own website and social media channels to help spread the word!
Equipment We Use
The “podcast look” typically involves use of podcasting mics of which we can provide on adjustable mounts. These type of large diaphragm mics by far have the best sound quality and background noise rejection. Fed into a system that lets you hear everyone on headphones, podcasters will have the quality experience they expect. There are alternative types of podcast setups that can be explored upon request. Contact us today for more information.
As for video, our go-to setup brings in the Blackmagic Studio Camera 4K Pros which provide a host of features to the operators both on the cameras and at the control station. The image quality of Blackmagic Design is fantastic, and these cameras can easily integrate with an ATEM live switcher to both live-edit and live stream your content. If the situation calls for it or if requested, our Sony cinema cameras are up for the task as well. You can see the FX6 and FX3 combo in the “Metro Icon – Do It All” Podcast Sample 2 linked above.
Post Production Marketing
If you get your podcast made by us, the next question invariably is how to get viewers and listeners. We can help with that! We’ll help you produce not only the full episodes but soundbite versions that perform better on distraction-heavy platforms like social media. We can also ensure audio versions get on major streaming platforms like SoundCloud and iTunes. If you’re building out a website or social media platform, we’ll take behind-the-scenes shots for added visual content and help ensure all of your postings of the video and audio content as sufficiently tagged and described with the Google search user in mind. Partnering with Bullpen Marketing, we can take promotion of your material to the next level beyond any of this. Contact us for more information!