The sales pitch is a classic technique that still carries a lot of weight in today’s market. Most people know who Billy Mays is due to his effectiveness in delivering a sales pitch. The right person can also sell your product in an enthusiastic and effective way. Typically these people then become the face of your company to most of your customer base. The demographics of your spokesperson is critical which is why we network ourselves with a wide variety of independent and agent-represented actors and voice actors. This ensures we have someone for everything!

The product or service comparison pitch emphasizes a competitors product as inferior either directly or indirectly. Actors typically are instructed to overact in their reaction to the competitors product with the intention of subconsciously appealing to a customer base that hopefully has had a similar experience with the competition and is looking to switch.

Viral videos are one of three things: funny, emotional, or profound. That’s it. The super viral videos hit on more than just one chord, but achieving just one effectively gives a commercial the potential for social media attention. Content is king but especially if the intention is to go viral on social media. Business owners should take extra time with Ethos Media producers during pre-production to make sure the video’s concept hits on one or more of these three things.

Most who have heard of Kickstarter, GoFundMe, or Indiegogo know full well what crowdfunding is and at least some success stories for products or services currently on the market that got their start there. Videos obviously play a vital role in constructing the sales pitch on these sites, but often times the approach taken here is a little different. Consider if your video is more effective as story-based or product-based. Videos produced with us for any of these sites can be easily re-purposed for other outlets, so talk to a producer today about your options!

Green screen is still a commonly used tool in video production. It’s only when low budget / low quality videos try to fake a backdrop that green screen gets a bad name. However, if the intention is just to add to the visual ambiance and cover for what would otherwise be a dull or distracting backdrop, green screen is an effective tool. Check out our green screen video on this page to see how we used digital blurs and zoom-ins to create an appropriate backdrop within the confines of an actual studio.