Training Video Promotion
Short and Sweet
New Hire Promo
Social Media Optimized Example
Dallas Commercial Video Production
Dallas commercial video production with Ethos Media can produce content for online, crowdfunding, or TV broadcast. Content and marketing are king in an over-saturated online medium, so what we’ll discuss with you is equal parts content, visuals, and your strategy for how to use your content afterward. If producing commercials for primarily online use, we recommend you take advantage of our video marketing services, partnering up with Bullpen Marketing for advanced strategy and direct assistance. We don’t not recommend investing in video production without a plan for how to use them to attract viewers, a process we can assist with. Simply putting a video on YouTube or social media without a plan of action will likely see the content die a slow death. We frequently recommend a multi-video approach which consists of modified versions of your primary content so that any additional production costs are kept to a minimum. As an example, of this, please visit this blog post.
Upwards of 72 percent of ad agencies suggest that online commercials, utilized in social media, websites, and email blasts, are as effective as TV ads. A digital marketing strategy should include video as trends indicate that video streaming composes a significant portion of all internet traffic. Check out this article, this article as well, and this one too that suggests the primary source of information for most people is some form of video.
Online CommercialsYour choice of online platform can shape content.
Your Platform Matters
Your choice of platform such as YouTube, social media, or others, has implications on how video content should be crafted.
Need a Spokesperson?Should a spokesperson be hired to represent you?
There ARE Advantages!
There are numerous benefits resulting from outside talent representing your company. Call us and we’ll discuss them all.
Photography and 360Photography and 360 media can be a great marketing tool!
Let’s talk adding on photography and 360 media to your video project to provide you a more well-rounded marketing approach.
AnimationLet us discuss with you effective use of animation.
We can have all types of animation produced for your video, but it’s critical to know the types of animation. Let one of our producers walk you through the ropes.
What to Expect on Costs
We’re happy to work with an existing team of yours on executing a pre-made plan or help you conceptualize one from the ground up. The basic costs for a commercial video typically consist of a director to work with you on the plan, a single production day for what is often at least a 3-man crew, and then editing. We usually provide two revision sessions of an initial draft of a video at no additional cost. Additional creative elements can include use of custom animation, aerial (drone) coverage, third-party talent either on-camera or voiceover, professional makeup, and potential location rental, if the shoot doesn’t take place at your own venue.
Hiring someone trained to represent your company both on-screen or through voiceover has many advantages including the delivery of an effective pitch, the longevity of your content even if your personnel changes, demographic representation, and simply because they save you the hassle of having to speak on camera yourself should you not be comfortable doing so. Speaking on camera is like public speaking in that it is a skill that takes time and practice to develop.
Costs for these individuals can vary based on whether or not they are represented by a talent agency or not as well as their relative popularity in today’s market. Negotiation with them is very common and is something we strive for so that both parties are satisfied. What’s critical to begin this process is knowing the scope of what their requirements are in terms of script length, so it’s best to wait until that aspect of the production is finalized before reaching out.
Animation can add substantial value to your video and in some cases, is necessary to showcase a product or process that isn’t practical to film. Count on a four or possibly even five-digit budget for any form of custom animation, whether 2D motion graphics or 3D animation on the high end. The final costs are determined primarily by the length of the animation, style, and number of revisions that ultimately get requested of the animator. In certain cases, we can save clients substantially on these costs by simply modifying a royalty-free animation template, which is what we often opt for with simple things like lower thirds or logo reveals. Learn more about animation from this short video we produced.
If you lack a physical location for your shoot, you should plan on anywhere from $50-$125/hour on average for either a studio, residential, or office-type location in the DFW area. Some of these locations, namely studios, can come with amenities that will greatly assist the production process and make it more enjoyable for all involved. We source locations through direct contact, Peerspace, AirBnB, and others as needed. Among our favorite studio locations is Maker’s Gym based out of Frisco, TX.
While there are plenty of free online platforms to post video content to, namely social media and YouTube, effective use of online video marketing will invariably cost money through things like pay-per-click campaigns, Google ad placement, listings on third party sites, and others. The key thing to remember is that a video is just a tool, so if there is no plan for how, where, and when to use it, chances are you will not see a significant return on your investment. Consult with us and Bullpen Marketing on our recommendations for how best to use your video and set aside at least some of your budget for marketing campaigns with your video content.
Green screen is still a commonly used tool in video production. Typically, a green screen production will involve a studio location that has an entire wall and floor painted with the color needed for digital backdrop replacement. From there, additional fees may apply for custom-produced backdrops, though we try to source them from royalty-free stock sites at substantially less cost when possible.
Green screen can also be set up at your location upon request. We look forward to discussing the best option for you with green screen logistics. Check out this video for a short demonstration of green screen used for an on-camera presenter.
A professional makeup artist (MUA) can create a pleasing look on people that even the best cameras and lighting can’t necessarily do on their own. Optimizing the look of hair and natural reflections of light off one’s face is the cornerstone of a MUA’s value on set. Men and women can equally benefit from the work of a pro MUA. Assessing their fees depends mostly on the time on set required from them and the number of people they’ll be working on.
Behind the Scenes
From Our Clients
We pride ourselves in maintaining consistently good reviews and have set up a Google Business Profile where clients of ours can read and write their own reviews and rate us accordingly. Please check our Reviews Page for live updates pulled from Google profile or search “Ethos Media Dallas” in Google to find the direct profile page.