
Online Commercial
Facebook Marketing
Branding Video
Training Video Promotion
Commercial Property Management Intro
Creative Concept Video
Crowdfunding
Green Screen
Social Media Optimized Example
Dallas Commercial Video Production
Dallas commercial video production with Ethos Media can produce content for online, crowdfunding, and TV broadcast. Content is king in an over-saturated video market, so what approach is effective for your content? The answer depends on any number of factors including your corporate culture, target market, broadcast mediums, and the nuances of the actual product or service itself. Take advantage of our insight as video professionals as well as our network of resources both on and off-camera including professional actors, voice actors, and other talent. If you have your concept developed and just need a team to execute, we’ve got options for you at various budget levels. Not sure how to tell your story quickly and effectively? Let our producing team bring years of expertise to your unique product or service. Many of our clients haven’t had a video produced before, so we aim to be thorough in explaining the process and staying in regular communication throughout!
If your marketing strategy relies upon your online presence in any capacity, you need video. Upwards of 72 percent of ad agencies suggest that online commercials, utilized in social media, websites, and email blasts, are as effective as TV ads. A digital marketing strategy should include video as trends indicate that video streaming composed upwards of 74 percent of all web traffic during 2017.
Broadcasting Online
Which online platforms are you using to broadcast your video?Platform Determines Content
More people will watch a commercial online than they will through their TV. Depending on your online platform, we can optimize any video specifically for that so it maximizes it’s reach.
Need a Spokesperson?
Do you hire outside talent to represent your company?Image is Important!
Hiring a spokesperson does add cost to a production but can significantly improve the effectiveness of your video. Talk to an Ethos Media producer to find out why.
Long Delivery or Short?
How long should your commercial be? This depends on your platform.Less (Can) Be More!
The first 15-30 seconds of your video are critical. Some platforms like Instagram limit video length. We’ll discuss factors like this and others with you.
Animation
Let us discuss with you effective use of animation.Cost-effective animation.
We can have all types of animation produced for your video, but it’s critical to know what you’re asking for. Let one of our producers walk you through the ropes.
Common Types of Commercials
Content is king in the video world, and determining the right approach during pre-production can determine whether your video has an ROI or not. This explains why big-budget productions can flop while cell phone quality videos can sometimes go viral. Visual quality does play an important role in many scenarios, but ultimately people respond more to what informs them, makes them laugh, or has an emotional impact. Don’t already have your video’s details figured out? Let our team of creatives work with you on an approach.
Satisfied customers or employees provide a powerful tool in communicating your message. It’s all about credibility for the discerning consumer. In most cases, an experienced producer will need to work with these people to help pull the best content out of them for a testimony. This type of content captured can generally either compose a video by itself or add to a collective video narrative from similarly satisfied people.
The sales pitch is a classic technique that still carries a lot of weight in today’s market. Most people know who Billy Mays is due to his effectiveness in delivering a sales pitch. The right person can also sell your product in an enthusiastic and effective way. Typically these people then become the face of your company to most of your customer base. The demographics of your spokesperson is critical which is why we network ourselves with a wide variety of independent and agent-represented actors and voice actors. This ensures we have someone for everything!
The product or service comparison pitch emphasizes a competitors product as inferior either directly or indirectly. Actors typically are instructed to overact in their reaction to the competitors product with the intention of subconsciously appealing to a customer base that hopefully has had a similar experience with the competition and is looking to switch.
Viral videos are one of three things: funny, emotional, or profound. That’s it. The super viral videos hit on more than just one chord, but achieving just one effectively gives a commercial the potential for social media attention. Content is king but especially if the intention is to go viral on social media. Business owners should take extra time with Ethos Media producers during pre-production to make sure the video’s concept hits on one or more of these three things.
Most who have heard of Kickstarter, GoFundMe, or Indiegogo know full well what crowdfunding is and at least some success stories for products or services currently on the market that got their start there. Videos obviously play a vital role in constructing the sales pitch on these sites, but often times the approach taken here is a little different. Consider if your video is more effective as story-based or product-based. Videos produced with us for any of these sites can be easily re-purposed for other outlets, so talk to a producer today about your options!
Green screen is still a commonly used tool in video production. It’s only when low budget / low quality videos try to fake a backdrop that green screen gets a bad name. However, if the intention is just to add to the visual ambiance and cover for what would otherwise be a dull or distracting backdrop, green screen is an effective tool. Check out our green screen video on this page to see how we used digital blurs and zoom-ins to create an appropriate backdrop within the confines of an actual studio.
From Our Clients
Devin and team went far beyond our expectations in delivering a professional 3-minute video, and it was done in record-breaking time! Phenomenal work – highly recommended!!
-Derek Strauss, Gavroshe USA, Inc.
“Highly Recommend!! We recently used Devin at Ethos Media to produce an Instagram focused ad video. We are very pleased with the final result. The quality and impact of the video will be a great tool for us to grow our small business. Devin made the process easy and delivered the final result on time and within budget. As a small business owner, that is huge. We will definitely utilize their services again.”
-Aaron Hunsicker, Modern Luxe
I needed someone to help me with my Kickstarter campaign and after an online search, I viewed many media companies, I settled with Ethos Media and I am glad I did. Devin got involved putting together a team and right the way moved in the production of the videos. I will use Devin and Ethos media as many times as I will need.
-John Almeida, Atense, Inc.