Hiring someone trained to represent your company both on-screen or through voiceover has many advantages including the delivery of an effective pitch, the longevity of your content even if your personnel changes, demographic representation, and simply because they save you the hassle of having to speak on camera yourself should you not be comfortable doing so.
Costs for these individuals can vary based on whether or not they are represented by a talent agency or not as well as their relative popularity in today’s market. Negotiation with them is very common and is something we strive for so that both parties are satisfied. What’s critical to begin this process is knowing the scope of what their requirements are in terms of script length, so it’s best to wait until that aspect of the production is finalized before reaching out.
Animation can add substantial value to your video and in some cases, is necessary to showcase a product or process that isn’t practical to film. Count on a four-digit budget for any form of custom animation, whether 2D motion graphics or certainly 3D animation. The final costs are determined primarily by the length of the animation, style, and number of revisions that ultimately get requested of the animator. In certain cases, we can save clients substantially on these costs by simply modifying a royalty-free animation template which is what we often opt for with simple things like lower thirds or logo reveals.
If you lack a physical location for your shoot, you should plan on anywhere from $50-$125/hour on average for either a studio, residential, or office-type location in the DFW area. Some of these locations, namely studios, can come with amenities that will greatly assist the production process and make it more enjoyable for all involved. We source locations through direct contact, Peerspace, AirBnB, and others as needed. Among our favorite studio locations is Maker’s Gym based out of Frisco, TX.
While there are plenty of free online platforms to post video content to, namely social media and YouTube, effective use of online video marketing will invariably cost money through things like pay-per-click campaigns, Google ad placement, listings on third party sites, and others. The key thing to remember is that a video is just a tool, so if there is no plan for how, where, and when to use it, chances are you will not see a significant ROI. Consult with us on our recommendations for how best to use your video and set aside at least some of your budget for marketing campaigns with your video content.
- Our standard crew for commercial and corporate videos consists of a director/producer that will work with you directly on conceptualizing your video, planning the shoot, and translating your message into effective video content. They will be on site during production and follow up with you during the editing process on finishing out the project.
- Additionally, a director of photography or “DP” will be in charge of handling the technical side of the production process, ensuring that everything is recorded as intended.
- A production assistant will assist with the setup and operation of various equipment.
- Depending on the scope of the project, additional crew may be required for sound, makeup, camera operation, or other positions.
Green screen is still a commonly used tool in video production. Typically, a green screen production will involve a studio location that has an entire wall and floor painted with the color needed for digital backdrop replacement. From there, additional fees may apply for custom-produced backdrops, though we try to source them from royalty-free stock sites at substantially less cost when possible.