Hiring someone trained to represent your company both on-screen or through voiceover has many advantages including the delivery of an effective pitch, the longevity of your content even if your personnel changes, demographic representation, and simply because they save you the hassle of having to speak on camera yourself should you not be comfortable doing so. Speaking on camera is like public speaking in that it is a skill that takes time and practice to develop.
Costs for these individuals can vary based on whether or not they are represented by a talent agency or not as well as their relative popularity in today’s market. Negotiation with them is very common and is something we strive for so that both parties are satisfied. What’s critical to begin this process is knowing the scope of what their requirements are in terms of script length, so it’s best to wait until that aspect of the production is finalized before reaching out.
Animation can add substantial value to your video and in some cases, is necessary to showcase a product or process that isn’t practical to film. Count on a four or possibly even five-digit budget for any form of custom animation, whether 2D motion graphics or 3D animation on the high end. The final costs are determined primarily by the length of the animation, style, and number of revisions that ultimately get requested of the animator. In certain cases, we can save clients substantially on these costs by simply modifying a royalty-free animation template, which is what we often opt for with simple things like lower thirds or logo reveals. Learn more about animation from this short video we produced.
If you lack a physical location for your shoot, you should plan on anywhere from $50-$125/hour on average for either a studio, residential, or office-type location in the DFW area. Some of these locations, namely studios, can come with amenities that will greatly assist the production process and make it more enjoyable for all involved. We source locations through direct contact, Peerspace, AirBnB, and others as needed. Among our favorite studio locations is Maker’s Gym based out of Frisco, TX.
While there are plenty of free online platforms to post video content to, namely social media and YouTube, effective use of online video marketing will invariably cost money through things like pay-per-click campaigns, Google ad placement, listings on third party sites, and others. The key thing to remember is that a video is just a tool, so if there is no plan for how, where, and when to use it, chances are you will not see a significant return on your investment. Consult with us and Bullpen Marketing on our recommendations for how best to use your video and set aside at least some of your budget for marketing campaigns with your video content.
Green screen is still a commonly used tool in video production. Typically, a green screen production will involve a studio location that has an entire wall and floor painted with the color needed for digital backdrop replacement. From there, additional fees may apply for custom-produced backdrops, though we try to source them from royalty-free stock sites at substantially less cost when possible.
Green screen can also be set up at your location upon request. We look forward to discussing the best option for you with green screen logistics. Check out this video for a short demonstration of green screen used for an on-camera presenter.
A professional makeup artist (MUA) can create a pleasing look on people that even the best cameras and lighting can’t necessarily do on their own. Optimizing the look of hair and natural reflections of light off one’s face is the cornerstone of a MUA’s value on set. Men and women can equally benefit from the work of a pro MUA. Assessing their fees depends mostly on the time on set required from them and the number of people they’ll be working on.