Crowdfunding Video Production Company
A video is the cornerstone of any successful crowdfunding campaign whether it’s on Kickstarter, Indiegogo, GoFundMe, or other sites. It is likely the first thing donors will watch before reading a campaign page’s text. As your largest and most important investment out of the entire campaign budget, we want to make sure your ROI is maximized by bringing our expertise as a crowdfunding video production company to the planning, production, and marketing process. All three stages will play a role in content crafting. We’ll seek to understand your target market, the platforms you’ll use to advertise, research successful campaigns for similar products or services, and ensure you have the right kind of video for each platform you use to get the word out. Our services will also include customizing the video (or videos) to the specific platform you intend to market on. Through partnerships, we can also help you invest in promotion campaigns that create news articles that cross-link to your campaign page and help get the word out.
Your Marketing Plan
The video is a tool among others that you’ll need to build a successful campaign. The campaign should include reach on a variety of platforms with multiple videos catered to those platforms and that discuss different aspects of your product or service in both long and short-form format. Equally as important as discussing the contents of a video is how you’ll use it and whether or not other forms of media such as our photography or VR services can also play a role. The basics of what we believe every campaign should include are as follows:
- Have a physical example (prototype) to show and for us to film. Some campaign platforms don’t even allow campaigns without it.
- Long-form videos that go into detail about your product or service for the discerning investor.
- Short-form videos that are used in publications and social media that cater to shorter attention spans and attract people to learn more.
- High-quality photography that enable more and diverse social media posts and function as filler content for both the campaign page and website.
- When applicable, show off your product’s use in VR which can consist of photos and videos that can be uploaded to most common online platforms.
ReStrap Campaign Video
This video is our latest crowdfunding campaign production on behalf of ReStrap, launching an innovative new design for guitar straps which they hope to expand to other products later on. This video is the main campaign video that will live on their Kickstarter page but also be featured on their website and social media platforms as well. It’s the most comprehensive look at the product and the goals for the campaign.
ReStrap Hype Video
This video was produced in the same production run as the primary campaign video. It is shorter, utilizes the “social media” format, and is designed to build hype and excitement for the product so that viewers are motivated to learn more about it. Primarily used on social media platforms and ad campaigns, this video is frequently paired with more comprehensive and dialogue-focused videos to function on more distraction-heavy broadcast outlets, like social media.
Atense Computer Vaccine
Our video for Atense Computer Vaccine was a collaborative effort with Baesel Media Group who assisted with creative concept development, scripting, and strategy for release of content which included press releases to online news outlets. What started out as an idea for a single video by the creator was expanded into a series of videos designed for different platforms. Check out the Social Media video above, the campaign video here, a detailed explainer video here, and supporting content from an IT security expert here.
Medical Device
Our video was a collaborative effort with RL Film Productions and helped this company raise over £538k through Crowdcube in the United Kingdom market. Their product has become particularly important in the COVID-19 era.
The video combined a motion graphic sequence with still graphics, stock footage, and custom footage showcasing the product in action. We also enlisted professional voiceover talent from the UK to help reinforce the appeal of the product in that particular market. Have a look at one of their short-form/teaser videos here.
Ultimate CPAP Cleaner
The Ultimate CPAP cleaner was created by Dr. Raj Kakar, a well-known sleep expert doctor in the Dallas/Fort Worth area and ran along side his Ultimate Pillow campaign video which we also created. Both videos utilized live footage filmed at his location as well as 3D animation to further demonstrate concepts and a product that, at the time, was not yet in production.
The Fajita Butler Video
Our video was a collaborative effort with Baesel Media Group and RL Film Productions and brought together a team of fantastic professionals on all ends of production. Overall the campaign for this product was a success and the product has since become available on Amazon and other online retailers.
The Fajita Butler Success
The Fajita Butler Kickstarter Campaign began with a great idea and the desire to first reach out to home consumers before its planned marketing to restaurants and retail stores. Brian Butler poured considerable resources into its design and mass production in order to meet the anticipated demand generated from the Kickstarter campaign. Our team was contacted to help Brian tell the story behind the process of its design, why it’s a good idea for cooking enthusiasts, the perks of using it over similar products, and the call-to-action for Kickstarter support.
We shot copious amounts of product footage, interviewed Brian, visited the manufacturing plant and warehouse for additional footage, and filmed candid footage of the product being used all to visually represent the spoken dialogue. Ultimately the video went through two iterations before settling on the one currently in use. Check out the previous version at this link!
At the time of creating this page, the campaign exceeded its $20,000 goal by over $2,000 with time left to spare on the funding deadline.
Ethos media went above and beyond my expectations. I was totally lost trying to figure out how to create a good Kickstarter video for my project. Devin and his team took that pressure off of me and created something that put me well past my goal. Easy to work with and will literally bend over backwards to make his customers happy. He’s busy… and there is a reason for that!!!!! Can’t go wrong with Ethos Media!!!
-Brian Butler, The Fajita Butler
Key Elements to Consider
There is a three-pronged approach to crowdfunding videos. Your video needs to be one part entertaining, one part informative, and one part sales pitch. Getting too wrapped up in entertainment may make it a fun video to watch but it doesn’t then push people to make a contribution. Making it too informative can mean the video is dull to watch. People usually don’t like to be “sold”, so focusing too much on that can make your campaign seem like a gimmick.
Our team will help craft your content so that it hits on all three key aspects simultaneously. We’ll then ensure you have the right tools to promote your content on various online platforms and assist you with a marketing campaign involving press-releases to various website, which help with organic listings in Google and other search engines. We can also combine use of photography and 360 VR media, when appropriate to do so.
Standard Video Format
A standard 16:9 aspect ratio common with most HD videos that can be uploaded anywhere on the internet, but is most useful on YouTube/Vimeo and websites. Chances are you’ll want to have this type of video on your crowdfunding page.
Social Media Video Format
This video is re-formatted into a square or rectangular aspect ratio to better fit on mobile devices where the vast majority of social media usage takes place. It also is framed with a catchphrase on the top and bottom of the video frame ensuring that at least some part of your message gets across whether the viewer clicks on the video or not. Also, audio in video is disabled by default on platforms such as Facebook which further makes the case for this format.
From Our Clients
Devin and his Ethos team took our few ideas and produced multiple fabulous videos for our crowdfunding campaign. Great creativity was introduced into the videos and the work was done on a very short schedule. The resulting products are very impressive. I highly recommend Ethos for your video project.
-Charles Cotropia, CEO of BioClonetics
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