The Fajita Butler Kickstarter Campaign began with a great idea and the desire to first reach out to home consumers before its planned marketing to restaurants and retail stores. Brian Butler poured considerable resources into its design and mass production in order to meet the anticipated demand generated from the Kickstarter campaign. Our team was contacted to help Brian tell the story behind the process of its design, why it’s a good idea for cooking enthusiasts, the perks of using it over similar products, and the call-to-action for Kickstarter support.
We shot copious amounts of product footage, interviewed Brian, visited the manufacturing plant and warehouse for additional footage, and filmed candid footage of the product being used all to visually represent the spoken dialogue. Ultimately the video went through two iterations before settling on the one currently in use. Check out the previous version at this link!
At the time of creating this page, the campaign exceeded its $20,000 goal by over $2,000 with time left to spare on the funding deadline.