About Us – Ethos Media
Our DFW video production company, Ethos Media, has been in business officially since 2013. Prior to that point, founder Devin Connelly has been involved in various aspects of video production, graphic design, and photography since 2009. As of 2023, Ethos Media has produced hundreds of videos both for end-user clients as well as other production companies in the area. We’ve diversified the type of content we produce including corporate messaging, music videos, commercials, training videos, event coverage, weddings, live streaming and more. We’ve also had the opportunity to provide headshot and event photography services in venues across the DFW metroplex. Lately, our event coverage capability has expanded significantly with multi-camera setups that are both high quality and affordable compared to in-house options at hotels and convention centers.
We current serve both new and repeat clients, as well as many charities including Metro Relief, Revolution Church, Minuteman Disaster Response, Revolution Church, Haitian Bible Church, and others.
About Devin Connelly – Lead Producer and Founder of Ethos Media
Devin Connelly is a proud husband and father of two girls, Kaitlyn and Erin, production gear enthusiast, online gamer, bogey golfer, and both attends and volunteers with a church in the North Dallas area regularly. Formally starting out in the industry in 2009, his first foray into the video world started with a Canon Rebel T2i and some basic equipment, which has since grown into what Ethos Media is today. Video production and photography are both his line of work and his hobby. Additionally, he has been apart of live sports camera crews including the Frisco Roughriders Minor League Baseball, Texas Legends G-League Basketball, and North Texas SC Soccer. He loves talking shop with anyone and will gladly pair up with you on the golf course or on games like Overwatch or World of Warcraft!
We care about image quality, and clients can rest assured that deliverables will match or exceed what’s expected for a professional production. We primarily shoot on Sony cameras, including the recently released Sony FX6 and Sony FX3. We also utilize Blackmagic Studio Pro 4K cameras, a Tricaster video switcher system, Blackmagic ATEM system, and an assortment of professional audio and LED lighting equipment coupled with various camera rigging technology to ensure that our productions look great. For those interested in other camera systems, we utilize those when requested, so clients get the exact look they want. Our crew consists of a network of production and on-camera professionals whose collective experience rivals the best in the industry.
In many of our videos, you’ll see artistic shots with smooth, cinematic movements. You’ll also see high dynamic range footage that captures close to what the human eye would naturally see, as well as cinematic depth of field to enhance focus on the intended subject. We also utilize royalty-free music, both animated and non-animated on-screen graphics, and can produce multiple versions of videos optimized for different online platforms.
Emphasis on Content and Marketing
The reality is that there is no shortage of video content out there, not all of which gets attention regardless of its production quality. You can see cellphone videos go viral with large productions failing to break even on their production budget. The reason for this is exclusively because of the video’s content and the marketing effort afterwards. Does the video’s content offer something unique or compelling? If that box is checked, then was the content presented in an effective manner that gets to the point quickly, use comedic timing, or cater to people watching videos both with and without audio enabled? These aren’t the only considerations, but another important factor is what’s done with the video after it’s made.
If you’re expecting a video to go viral by simply uploading it to a fledgling YouTube or social media channel and leaving it alone, you’ll be sorely disappointed. Recognizing this, we have recommendations we give to every client publishing content for the masses and have taken things a step further by working with companies like Bullpen Marketing to offer advanced post-video online marketing.
We’re not the cheapest production company, but that’s because the quality level we produce demands high quality gear and expertise behind the scenes. We go over factors that play into pricing on this page of our website more extensively. The long and short of it is, a baseline budget will be established with options to enhance your video further. To help clients make an informed decision, we go over the cost-benefit of these during consultation and have numerous blog articles that discuss these factors as well. The baseline budget of any video project always ensures that the essentials of a professional video are in place: properly lit video, clean audio, royalty-free background music, a motion graphic logo reveal, and at least some kind of supporting visuals.
In the case of live events, we can supply and operate AV equipment through affiliate companies, but often times can forego these expenses by working with whomever an event or venue already has available in terms of sound, lighting, staging, or internet, in the case of live streaming.
Network of Professional Talent
We’re networked with other production professionals that we both work for and have work for us. We also have convenient access to a wide range of on-camera and voiceover talents, both represented by agencies and independents that have reached out to us over the years. Whatever your demographic preferences are to present your content, we’ll be able to find someone to fit the bill.
If your shoot requires professional makeup to optimize appearance, we work with several independent professionals that can provide quality touch-ups both to the face and hair.
Streaming and Event Video Logistics
With years of experience in event video and streaming logistics, we know what it takes for a stream to be successful and how to avoid logistical pitfalls that can wreck a live stream. We discuss some of our insight in this blog post, and can ensure you have the necessary help from any applicable third parties involved in your event overall. We’ll help you understand how the streaming side of your event fits in with the layout of your event and tailor your level of involvement to the degree you are comfortable with. Whether you’re completely hands on or want to leave it entirely up to us, our team has your team covered. We can stream to both conference call software such as Zoom or Teams as well as public platforms like YouTube, Vimeo, and social media.
Ethos Media, a DFW video production company, is located at 1910 Pacific Ave, #501, Dallas, TX 75201 and 14705 Eaglemont Drive, Little Elm, TX 75068 but meet clients at their location or public venues of their choosing.